Maria Giovanna and Antonello Deidda’s textile production expresses the buzzing craftsmanship of Samugheo. This village has, indeed, a remarkable local tradition that is a source of inspiration for these two craftspeople who revisit the typical techniques and decorations. Maria Giovanna learned to weave at home using her mother’s artisanal loom and started her professional experience at a very young age in several workshops in her native village. Her brother Antonello also started to work as a weaver in local workshops when he was only fifteen, acquiring invaluable experience and knowledge in this craft. In 1993, Maria Giovanna started her business – Manifattura Tessile Deidda – which Antonello joined later on, setting up a small workshop that in time acquired more equipment and grew considerably. The line of products, such as drapery and furnishing textiles, is elegant and evocative of tradition, destined for a contemporary clientele appreciative of quality craftsmanship. Their production is exhibited in the outlet in Samugheo and in shops in the main tourist centres in Sardinia that specialise in local crafts. They promote their products every year at the renowned Sardinian Handicraft Fair in Samugheo.