Massimo Boi’s ceramics captivate the observer for their poetry. Brightly-colored designs almost come to life, abstract animal figures evoke floating worlds with fascinating graphic and material details, obtained with wise technical virtuosity. Native of Carbonia, Massimo studied at the School of Art in Oristano, renowned for its ancient artisan ceramic tradition. In the early 1980s he was one of the founding partners of the renowned CMA - Ceramiche Maestri d’Arte – cooperative company in Oristano, which was established thanks to the insightful entrepreneurhsip of a group of art school graduates and which relaunched the ceramic tradition of the town. A few years later he went his own way, starting his artistic career characterised by technical and stylistic experimentation leading to the achievement of a distinctive craft identity in which the raku ceramic technique, by his own definition, better reflects his research. New techniques are combined with the consolidated skills expressed in a distinctive production featuring a recognisable lyrical and contemporary style. His spacious and inspiring workshop is along the coastline of Quartu Sant’Elena, near Cagliari, equipped for diverse procedures and with open areas for raku firing. He promotes his creations in the best shops that specialise in the sale of local handicrafts and he participates in the main exhibitions and fairs of the local and international crafts sector as a prominent representative of the lively and sought-after production of Sardinian ceramics.